How I work

I bring a collaborative, practical and experimental approach to research. I’m always looking for ways to improve how research fits into product development, from how we plan and conduct studies, to how insights are shared and acted on.

What that looks like in practice:

• Leading generative and evaluative studies that directly shape product direction

• Making insights accessible and actionable through concrete recommendations

• Supporting continuous discovery and faster feedback loops

• Coaching non-researchers to confidently run lightweight studies, allowing me to focus on strategic research and bigger problem spaces

• Building tools, templates and systems that scale (such as insight libraries, recruitment ops, and documentation)

How I collaborate

I love to demystify the research process and bring people into the fold - whether they’re designers, PMs, engineers or marketers. Research becomes more powerful when it’s shared, understood, and used by the whole team.

Some ways I do this:

• Collaborative discovery planning, assumption and opportunity mapping and co-analysis sessions

• Hands-on workshops that build shared understanding

• Insight formats that resonate at all levels of the business

• Educational sessions on running interviews, experiments, and sharing findings

• Coaching peers and creating space for others to grow

What I Stand For

At the heart of my work is a belief that research should:

• Bring clarity to complexity

• Be inclusive, empowering, and accessible

• Support ethical, user-centred decisions

• Make space for learning, not just validation

• Help teams build with confidence and empathy