I’m a Senior UX Researcher with an extensive background in UX Design.

Currently driving strategic and tactical research as part of a team at Workday.

Read more about me.

 

Work examples

  • Workday GenAI features

    Research project that powered the roadmap and requirements for Workday’s GenAI features.

    See project

  • Scaling Research Practice

    How contributed to the scaling of the research practice at Workday - Peakon Employee Voice.

    See project

  • Creating personas

    Research project that produced one.com personas and created alignment throughout the company.

    See project

  • Customer Journey Map

    Project focusing on Advanced Anne persona which produced a high level customer journey map.

    See project

  • Continuous Discovery Workshop

    Coaching teams on discovery through a collaborative workshop

    See project

Recommendations

  • “Sasha consistently provided product teams with clear, concise, and compelling data that helped us validate our assumptions and steer our product development in the right direction.”

    Rocío Pérez, Product Manager

  • “I will highly recommend Sasha for any role where user-centric innovation and cross-functional collaboration are essential.”

    Benjamin Bernhard Højland, Director of UX Design

  • “Whether it’s running quantitative and qualitative research, leading stakeholder alignment workshops, or participating in customer conversations, Sasha always brings a calm, empathetic, and discerning perspective to complement her shrewd understanding of end goals.”

    Grace Lam, Content Designer

  • “The common thread in Sasha’s approach to all research projects with cross-functional product teams is her ability to scope research; collaborative workshopping and clear visual communication of insights”

    Sarah Bargiela, Senior User Researcher

  • "Sasha's research work has helped me personally as an ML engineer to understand the customer's needs which has been crucial as, otherwise, I would have been quite removed from them."

    Julien Hoareau, Lead ML Engineer

  • "Sasha’s cross-functional collaborations have been driven by trust, support, creativity and loyalty. Together with product management partners, she has explored innovative ways to communicate research insights to reach desired impact. "

    Caroline Arvidsson, UX Research Manager

  • "Sasha’s contributions were instrumental in the successful launch of the two GenAI features within Workday Peakon Employee Voice. Sasha’s research has also laid a foundation for teams to create impactful, user-centered solutions. "

    Folake Knudsen, Senior Product Designer

Expertise

UX Research

UX & UI Design

UX Strategy

Methods including user interviews, usability testing, surveys, card sorting & research OPs.

Design thinking, user journeys, ideation, workflows, wireframes, prototyping, interaction design.

Workshop facilitation, insights-driven planning, jobs-to-be-done, product metrics.

Contact

Location: Copenhagen

Email: starikova.flawn@gmail.com

Phone: +45 50209370